A24 has dropped the first official poster for The Drama, instantly setting the internet ablaze with the pairing no one expected yet everyone is suddenly obsessed with—Zendaya and Robert Pattinson as a soon-to-be-married couple spiraling toward disaster. While the poster itself radiates soft romance on the surface, the film’s premise—and its wickedly clever marketing stunt—hint at something far more chaotic, darkly funny, and emotionally combustible.
The poster reveals surprise, and the couple posed with comedy angles. Zendaya will also be seen in her upcoming movie The Odyssey in 2026. As soon as the poster was released, now everyone, including her fans, is talking about The Drama and eagerly waiting to see them together on the screen.
A24 Unveils The Drama Poster with Zendaya and Pattinson — A Marketing Masterstroke That Signals a Dark, Chaotic Romance
Thus, the movie is written and directed by Kristoffer Borgli, best known for the surreal satirical hit Dream Scenario. The upcoming film promises a layered blend of dark humor, tension, and emotional unraveling, the full plot is not yet revealed. However, Borgli’s signature style—where reality bends under psychological pressure—seems perfectly suited for a story about an engagement falling apart right before the altar.
A Fake Engagement Announcement That Fooled Boston
To build buzz, A24 executed one of its most creative promotional moves yet: a fake engagement announcement in the Boston Globe. It featured characters Emma Harwood (Zendaya) and Charlie Thompson (Pattinson), placed seamlessly among real couples. This wasn’t a loud marketing ploy; it was subtle, quiet, and incredibly A24-coded.
The fact that readers skimmed it as if it were real shows how convincingly the studio blurs fiction and reality—something Borgli thrives on. Adding fuel, Zendaya updated her social media bio to reference Emma Harwood. It was small enough to spark curiosity, mysterious enough to send fans spiraling, and smart enough to make The Drama trend without a single trailer.
Why the Casting Works So Well
Fans are already imagining Zendaya tapping into her “unhinged era,” behaving chaotically and unnaturally. Therefore, Charlie, Pattinson brings the chaotic charisma that made him a favorite in Good Time and The Batman. Together, they represent two different but equally compelling energies—her controlled volatility and his unpredictable edge—which makes their pairing ideal for a story about love under pressure.
Anticipation for the Trailer
Given the poster drop and promo stunt, industry watchers believe a trailer is imminent. With Borgli’s reputation for psychological chaos and A24’s talent for atmospheric, character-driven marketing, expectations are extremely high.
The Drama looks to be more than a romance—it’s shaping up to be a character study infused with humor, anxiety, and emotional sharpness.
