What is GEO (Generative Engine Optimisation), and why does your blog need it now?
Imagine writing something amazing… and no one sees it.
Not even ChatGPT.
Feels unfair, right?
Why Your Blog Needs GEO: The New SEO for AI Tools Like ChatGPT
Hey there,
If you’re a content writer, a copywriter, or a busy founder writing your blogs, I’ve got something important to share with you.
You know how we used to write blogs so they could show up on Google?
Well, times are changing.
Now, people aren’t just using Google.
They’re asking AI tools like ChatGPT, Gemini, and Perplexity for answers.
And here’s the big question:
Is your content showing up there?
Because if it’s not, it’s like your blog is invisible.
What is GEO?
There’s a new term floating around: generative engine optimisation—or GEO.
It’s just a fancy way of saying:
Make your content easy for AI to find and include in its answers.
Just like SEO helps your blog rank on Google,
GEO helps your content show up in AI chats and smart summaries.
Why should you care?
Because the way people search is changing.
They’re asking ChatGPT what to buy.
They’re asking Gemini who to trust.
They’re getting full answers — without even clicking on a blog.
If AI doesn’t know your content, it won’t show your content.
That means fewer people will see your amazing work.
And that stings, especially when you’ve poured your heart into every word.
How to make your blog GEO-friendly
Here are a few simple tips that work:
- Write like you talk—clear, simple, and human
- Answer real questions—think of what someone might ask AI
- Use bullets and short paragraphs – neat formats help AI understand
- Share your experience—real stories stand out
- Mention your name or brand, so AI can remember and reference you
It’s not about tricking the AI.
It’s about helping it find what matters — your words.
So… is SEO dead?
Not at all.
SEO still matters. Google is still huge.
But it’s no longer just about Google.
Now, it’s Google plus ChatGPT, Gemini, and other AI engines.
If you want more people to find you, learn from you, and trust you,
You need to write for both search engines and smart AI tools.
You’re not alone in this.
I’m figuring this out too.
Trying things. Failing. Learning.
And I’d love to help you do the same.
Let’s make sure your content doesn’t just get written.
It gets seen, shared, and remembered.
Because you’re not just writing for clicks anymore.
You’re writing for the future.
And I’m right here with you.
